Buon Ma Thuot Cashless Street: Towards Building Smart Consumption Habits - Detail news - Trang chủ

The cashless payment program has been officially implemented on Phan Chu Trinh street and will continue to expand to other streets in the city of Buon Ma Thuot. This helps businesses and residents develop habits towards smart and modern consumption, contributing to the rapid digital transformation process in the area.

To every alley - Tapping every shop

Immediately after the launch event, the Vietnam E-commerce Association, Vitrade Community Connection, and Viettin Bank conducted surveys and provided support to business households along Phan Chu Trinh street. Many shoppers had the opportunity to experience and enjoy various incentives and policies from credit institutions, payment intermediaries, retailers, and service providers, helping them form new habits in buying and selling transactions.

Business households on Phan Chu Trinh street have participated in the cashless payment program

Present early on the first day of deployment, Ms. Dinh Thi Thu Ha - Deputy Head of Customer Service for Enterprises at Viettin Bank, stated that we have collaborated with survey teams to guide business customers in account access, opening accounts, and introducing payment programs such as salary payment and QR code payment. Most of the stores actively joined to reduce the risks of cash transactions, such as counterfeit money and insufficient circulation. In addition, we have provided free assistance to residents in opening accounts, using payment channels, and providing free, aesthetically pleasing QR code payment forms for business households to promote online transactions.

Being chosen as the first participant in the program, Ms. Vu Thi May - owner of a flower shop at 84 Phan Chu Trinh in Buon Ma Thuot city, happily mentioned that cashless payment has become a trend in the past two years, especially since the outbreak of COVID-19. The store participating in the cashless payment program has received positive support from bank staff and other suppliers, not only in payment transactions but also in brand promotion. We proactively created multiple bank accounts and QR codes for convenient customer payments.

According to Ms. May, although her store had previously generated a QR code for Momo e-wallet and bank account numbers to facilitate customer payments, only about 50% of customers used this method. Cashless payment will help Ms. May easily manage the store's revenue even when she is away, avoiding the risk of losing or theft of cash. Ms. May hopes that the "Cashless Payment Street" program, including her store, will spread the application of technology to everyone, thereby minimizing cash payments made by customers.

Approaching the program on its opening day, Mr. Nguyen Cong Du - Chairman of the Board of Directors of the clean fruit system FUJI, expressed excitement and stated that with 50 retail points nationwide, we see this as a meaningful program that enhances transparency in payments for the people. We will maintain multi-channel sales and actively cooperate with the province to improve service quality and provide convenience for the people.

Viettin Bank supports the clean fruit store FUJI in opening accounts

Present at the cashless shopping street, Mr. Tran Van Tuan - from Cu Ebur Commune, expressed his opinion that this program is very convenient for people. There is no need to carry cash and it reduces the hassle of waiting for small change. It is suitable for the current consumer trend. Customers only need to bring a smartphone to easily make payments for everything.

Expanding to more streets

According to Mr. Tran Duc Nhat, Vice Chairman of the People's Committee of Buon Ma Thuot City, cashless payment is gradually becoming a part of people's lives and a new consumer habit. The implementation of the Cashless Payment Street program is a meaningful activity that aligns with the practicality and social trend. Buon Ma Thuot City has identified digital transformation and administrative reform as a priority in building a digital society and a digital citizenry. The People's Committee will closely collaborate with departments, sectors, and units in implementing the Cashless Payment Street program, and then expand it to other major business and service streets, especially with solutions regarding safety, security, and awareness campaigns to help people see the benefits and actively engage in cashless business and shopping

Buon Ma Thuot City will accompany the expansion of the cashless street program

As a sponsor and partner of the program, Mr. Ly The Quan, Deputy Director of ViettinBank in Dak Lak, stated that they will support both business customers and individuals participating in the program. We provide comprehensive solutions, especially free account opening services that cater to business needs. The bank provides the ViettinBank efast software, which allows customers to quickly access services at the lowest cost. For individuals, ViettinBank is implementing a campaign called "To Every Alley - Tapping Every Shop", aiming to provide the best services to customers through shop-branded identification codes, while also supporting transaction transfer fees, maintenance fees, and account registration fees to promote brand promotion.

Business households in Buon Ma Thuot actively participate in the program

In addition, businesses are supported with financial loans at preferential interest rates. With a nationwide scale of implementation, we provide unlimited benefits and promotions for free account registration. Consumers can take advantage of promotions, loyalty programs, and direct discounts on payment transactions, Mr. Ly The Quan stated.

Mr. Luu Van Khoi, Director of the Department of Industry and Trade, mentioned that after the pilot implementation on Phan Chu Trinh street, the department will evaluate and draw lessons to expand the "cashless payment" streets to other areas in Buon Ma Thuot City and Dak Lak province. This is also one of the first steps in the process of digital transformation. Therefore, community cooperation and effective implementation of the province's digital conversion program according to the plan are crucial.

According to Mr. Vo Van Khanh, Head of the Representative Office of the Vietnam E-commerce Association in the Central Highlands, after the launch ceremony, the solution provider will survey the application of cashless payment in the city and introduce support packages for businesses from partnering units. There will be training sessions on using applications, upgrading and expanding to other streets in Buon Ma Thuot City. We accept registrations both in-person and online at the address http://buonmathuot.tuyenphokhongtienmat.com, with the desire for more businesses and residents in the area to participate and jointly build a cashless habit, promoting the city's economic indicators.