How Cemex created coaching packages in 8 languages

We spoke with Luis Fernando Gonzales, the supervisor of CEMEX College. CEMEX College was created to assist the corporate meet particular studying wants, similar to gross sales enablement, by designing and growing studying experiences.
Luis instructed us how he labored with Synthesia to develop a industrial coaching and improvement program with 12 modules in 8 languages.

The problem

Luis leads a studying venture known as “Lead”. The main focus? Bettering the interplay between CEMEX industrial groups and their prospects.

To supply a high-quality expertise, movies are an necessary a part of the coaching program. Nevertheless, the video creation course of was very prolonged.

It regarded like this:

  1. Luis and the group chosen an inner specialists for the video
  2. The video was shot
  3. The video was edited, subtitles have been created for all related languages

Whereas the ultimate video product was an effective way to have interaction learners, its manufacturing got here with a lot of limitations:

  • Translation: Localising conventional video content material is time-consuming, pricey and tough to scale.
  • Velocity: Creating movies took loads of time, making an allowance for re-takes, collection of actors, and many others.
  • Price: Capturing video required filming tools, enhancing instruments and personnel that stretched CEMEX content material budgets.
  • Video size: The movies could be very lengthy, which fits towards the perfect apply of studying content material in small codecs.

We used to make use of subtitles for localised content material, however they will distract the viewer from the content material and take time to generate, sync, and many others.

Scaling the present course of proved tough. The group was challenged in offering their industrial groups priceless content material in time – which had results on the underside line.

The training group knew they needed to discover a higher answer.

The Answer

Synthesia helped the CEMEX group streamline their video creation processes.

Right here’s how they deal with video manufacturing right now:

  1. The group is writing studying scripts (in 8 languages).
  2. Inserts the scripts into Synthesia’s script field.
  3. Selects an avatar add, textual content, and animated video backgrounds.
  4. Generates the video and add it to the course modules.

What the group appreciates most about Synthesia?

  • Localisation: Synthesia can generate movies with 120+ languages and accents, permitting to succeed in new international locations with out leaving the desk.
  • Flexibility: as soon as created, a video might be simply up to date at any time, with out having to begin from the start.
  • AI Avatars & Voices: The 140+ various inventory AI Avatars and 120+ AI voices present a straightforward strategy to create participating, relatable video content material with out having to rent actors or report voiceovers.
  • Intuitive enhancing: Synthesia enhancing options make video creation so simple as PowerPoint. Movies, photographs, icons, animations, music and extra might be simply added.

We’re utilizing animated video backgrounds, it makes a giant distinction when it comes to realism. The 65+ massive language catalogue can also be an enormous benefit!

The Outcomes

CEMEX video manufacturing course of took off. The outcomes communicate for themselves:

  • Velocity: CEMEX was in a position to cut back the time-to-market of coaching movies by as much as 50%
  • Localisation: The group was in a position to transition from distracting subtitles to voice overs in 8 languages.
  • Content material high quality: The group was in a position to shorten the length of coaching movies and switch them into bite-sized content material that’s been confirmed to offer the simplest studying expertise.
  • Agility: The training group is extra agile now and might adapt their content material on the go since there is no such thing as a longer a must shoot movies.

Since Luis and the group efficiently optimised the video creation course of to enhance gross sales coaching, they’ve begun to broaden the usage of video in different coaching packages.

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