Anheuser-Busch, MADD, and Uber Associate with Eagle Distributing Co. of Tennessee to Encourage 21+ Followers to ‘Resolve to Experience’ by Planning Forward for Sober Rides on Recreation Days


ST. LOUIS, Nov. 16, 2023 /PRNewswire/ – The nation’s main brewer, Anheuser-Busch, the nation’s largest drunk driving sufferer providers and advocacy nonprofit, Moms In opposition to Drunk Driving (MADD), and ridesharing platform, Uber, are bringing their first-of-its-kind coalition to varsity communities this fall. As part of the subsequent part of the Resolve to Experience marketing campaign, the coalition is teaming up with Anheuser-Busch wholesaler associate Eagle Distributing Co. to assist fight drunk driving through the Tennessee Volunteers’ 2023 soccer season.

The coalition goals to develop its attain amongst customers by activating at a lot of faculty soccer video games throughout the nation for the primary time ever with the important thing message – “If You Drink, Do not Drive. Resolve to Experience.” This joint effort will meet 21+ followers within the stands to lift consciousness and promote highway security by offering academic and ridesharing alternatives, together with some domestically accessible reductions on Uber rides. Shoppers who’re conscious of the marketing campaign are 40 % extra prone to keep away from drunk driving through the use of a ridesharing app to get safely to and from their locations, based on inside marketing campaign analysis developed by the coalition.

“Anheuser-Busch has been selling a tradition of accountable consuming for over a century, and we all know there’s nonetheless extra to be executed. The enlargement of Resolve to Experience to varsity communities goals to advertise alcohol security the place we are able to create the best influence,” stated Anheuser-Busch Chief Exterior Affairs Officer Cesar Vargas. “Soccer season is a time for followers to come back collectively. To make sure a future with extra cheers for all, it is crucial that we assist faculty soccer followers get residence safely. That is who we’re, and that is what this coalition is all about.”

The Resolve to Experience marketing campaign in Tennessee will kick off through the College of Tennessee vs. College of Georgia recreation on Saturday, Nov. 18 (Volunteers vs. Bulldogs, 2:30 p.m. CT). On the recreation, followers can count on to see digital inventive and promotions that deliver to life the marketing campaign’s message and encourage everybody to pledge to take a protected experience residence.

“Resolve to Experience is a robust testomony to the collective influence of collaboration. Along with Anheuser-Busch, MADD, and Uber, we’re extending our dedication to Recreation Day security by empowering followers to make accountable decisions,” stated Steve Merrell, Director of Gross sales and Advertising for Eagle Distributing. “By connecting with followers earlier than the sport even begins, we’re fostering a tradition of duty and making certain that each journey house is a protected one.”

“As we method the Tennessee/Georgia recreation, I’m standing with the Resolve to Experience coalition and their dedication to ending drunk driving and defending the protection of our residents,” stated Tennessee Senator and Chair of the Senate Transportation and Security Committee, Becky Massey. “This recreation day, I am calling on all of Vol Nation to step up, drive sober, and assist the folks round you discover a protected experience. Let’s come collectively to maintain Tennesseans Protected and finish drunk driving incidents.”

During the last 35 years, Anheuser-Busch and its community of impartial wholesaler companions have invested greater than $1 billion in community-based applications and initiatives to stop underage consuming, drunk driving, and different dangerous makes use of of alcohol. This contains an funding of practically $14 million since 1999 to assist social norms applications that cut back alcohol hurt and enhance protecting behaviors on faculty campuses. In 2021, Anheuser-Busch wholesalers additionally participated in alcohol teaching programs with 185 schools and universities.

“As faculty sports activities deliver collectively college students, pals, and household from everywhere in the nation, MADD needs everybody who attends recreation day to have enjoyable! Please do not forget that it is towards the regulation to drink beneath the age of 21 and for those who do select to devour alcohol, depart the keys at residence and make a plan for a protected experience earlier than the primary drink – designate a nondrinking driver, use rideshare or public transportation,” stated Tess Rowland, MADD Nationwide President.

“We’re proud to proceed our work with Anheuser-Busch and MADD to remind followers to Resolve to Experience,” stated Kristin Smith, Head of Highway Security Coverage at Uber. “There’s by no means a purpose to get behind the wheel impaired, particularly with choices like Uber, which research present helps cut back impaired driving fatalities in our communities. Forward of the autumn soccer season, we wish to make it simple for everybody to Resolve to Experience.”

ABOUT ANHEUSER-BUSCHAt Anheuser-Busch, our objective is to create a future with extra cheers. We’re at all times seeking to serve up new methods to fulfill life’s moments, dream massive to maneuver our {industry} ahead, and make a significant influence on the planet. We hope to construct a future that everybody can have a good time, and everybody can share. For greater than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers which have glad beer drinkers for generations. We’re residence to a number of of America’s most beloved beer and past beer manufacturers, together with Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Gentle in addition to a lot of regional manufacturers that present beer drinkers with a alternative of the best-tasting craft beers within the {industry}. From accountable consuming applications and emergency consuming water donations to industry-leading sustainability efforts, we’re guided by our unwavering dedication to supporting the communities we name residence. For extra info, go to or observe Anheuser-Busch on LinkedIn, Twitter, Fb and Instagram.

ABOUT MOTHERS AGAINST DRUNK DRIVING (MADD)Moms In opposition to Drunk DrivingĀ® (MADD) is the nonprofit chief in a motion to create a Nation of #NoMoreVictims of impaired driving. By working to finish drunk and drugged driving, MADD has helped cut back drunk driving deaths by greater than 50%, saving greater than 400,000 lives. The group is a vocal advocate for justice for victims, new legal guidelines, and new know-how, together with implementation of auto know-how in each car that stops impaired driving. MADD additionally has offered supportive providers to just about a million victims of drunk and drugged driving at no cost via native sufferer advocates and its 24-Hour Sufferer Assist Line 1-877-MADD-HELP. For extra info or to make a donation, go to observe MADD on Fb, Instagram, Twitter, TikTok, LinkedIn, and YouTube.

ABOUT UBERUber’s mission is to create alternative via motion. We began in 2010 to resolve a easy downside: how do you get entry to a experience on the contact of a button? Greater than 39 billion journeys later, we’re constructing merchandise to get folks nearer to the place they wish to be. By altering how folks, meals, and issues transfer via cities, Uber is a platform that opens up the world to new potentialities.

SOURCE Anheuser-Busch

Similar Posts